THE JOB

2 Stars Coffee needed a visual identity that could stand out in an already competitive marketplace, expressing its commitment to specialised suppliers whose local football team colours I employed.

I started by designing a contemporary logo with exclusive characters that work in its reductions and applications. Using the green, brown and orange, I reflected the elements that allude to the brand’s main values ​​and provide a contemporary look - coffee bean shapes, star shapes and combining them to create a bespoke lettering design for the font.

To reinforce the brand presence, I emphasised these colours along with a modern graphic pattern, designing elegant, simple and dynamic design.

My work included the development of a unique logotype, patterns of graphics and geometric illustrations, and the design of the packaging range across the range of 2 Star Coffee products.