THE JOB

iWant is an automated financial concierge service that is designed to help its users manage their money better. The keyword being "designed". The whole essence of the project of delivering a full-brand identity was built around clarity.

The key to accomplishing a brand image, enhance brand reputation, and generate natural traffic and revenue is user experience. UX design needs comprehensive qualitative feedback in order to motivate the response. Through carrying out consistent A/B testing throughout the process of design and development of the iWant app, user experience was the most important job.

I developed a set of symbols, colors, icons and buttons that help guide users through what can sometimes be considered a complicated process of money management and make them more familiar using the app.

Using simple elements - visuals, language and navigation - I aimed to deliver an exceptional user interface. Using this app, you don’t need any manuals to find what you need. Find what U-Want (Sorry, I'm a sucker for play-on-word opportunities)