THE JOB

Middlesbrough Art Weekender is an annual contemporary arts festival held in the post-industrial town of Middlesbrough, in the northeast of England. 

Established by contemporary artists in 2017, I took on the challenge of increasing the visibility and engagement with the event over the recent years by developing a modern visual identity including logo, responsive web design, app and social media ad campaigns that ran in advance of the initial launch OF #MAW.

The positive reaction to the design fueled the rest of the branding, where I designed event guides, posters, brochures and maps. I also took this information online with an attention-grabbing site that spread outside curiosity and brought a whole new level of tourism to Middlesbrough.

I have gone on to design the Middlesbrough website and continue to work annually with new designs reflecting themes that are culturally relevant.